TOMMY HILFIGER x MERCEDES AMG F1 x AWAKE NY

Connecting different communities together to create a new, unexpected perspective. With diversity and inclusivity at the forefront Tommy wants to empower by collaborating. Combining sports x race x streetwear together, Therefore creating a gender-neutral capsule collection for Mercedes AMG Petronas re-imagined by Awake and Tommy, With a limited amount of styles inspired by racing and sports, some of these are translated for LH #44 and GR #63; From cultural relevance to uniting different communities to bringing them to the racetrack. Newness comes from the old and the existing, but just looking at them in a new perspective.
New perspective comes from an inclusive and open mind, once newness wears of, there is only progress.